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Moul, Charles C., Ed. Listings

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1 Moul, Charles C., ed. A Concise Handbook of Movie Industry Economics
New York Cambridge University Press 2005 0-521-84384-7 / 9780521843843 First Edition Hardcover Fine in Near Fine dj 
[book is as new, with no discernible wear; jacket shows only light handling wear, hardly noticeable]. A collection of "essays on all aspects of the motion picture industry by leading authorities in political economy, economics, accounting, finance, and marketing. Topics include the estimation of theatrical and ancillary demand, profitability studies, resolution of evident paradoxes in studio executive behavior, interaction of the industry and government, impacts of the most recent changes in accounting standards, and the role and importance of participation contracts. New results include findings on the true nature of the seasonality of theatrical demand, the predictive power of surveys based upon trailers, the impact of the Academy Awards, the effectiveness of prior history measures to gauge cast members and directors, and the substitutability of movies across different genres." (In other words, everything that Harry Cohn used to have wired into his ass. I just want to say my favorite part again: "resolution of evident paradoxes in studio executive behavior." That bit's written by a Professor of Finance at Rutgers; maybe those paradoxes are more evident from a distance.) 
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