Consumer Goods: How to Know and Use Them

By: Reich, Edward, and Carlton John Siegler

Price: $25.00

Quantity: 1 available

Book Condition: Very Good+

(pictorial cloth; no dust jacket) [good sound book, minor spotting to fore-edge, discoloration in gutters]. (B&W photographs, drawings, tables, charts, etc.) An amazingly comprehensive guide to all kinds of things that Mr. and Mrs. Consumer (depicted in an amusing collage that serves as the book's frontispiece) might be persuaded to buy, whether they actually needed them or not. The purpose of the book (put together, let's note, by two members of the Merchandising Department of Newtown High School in NYC) was not merely to help young folks become well-informed and efficient consumers, however, but also to educate a bunch of them to enter the world of business, in which they will be called upon to *sell* these very things to their fellow humans. From the introduction: "If all who contemplate a merchandising career will master the contents of this text, which includes information about all the more important material things sold by merchants, there will be much more effective salesmanship in our market places." (Know Your Products!) It really is thorough, too, covering textiles, wood, leather, paper, rubber, glass, china, metals, paints and varnishes, cosmetics, and even food. PETA alert: there's also a quite comprehensive chapter on the history, production, marketing and care of fur ("The Luxurious Fiber"). It's easy enough to dismiss this as a kind of consumerist brainwashing, but considering the amount of truly useful information it contains -- not to mention the fact that it was targeted at high school students (try finding anything so practical in today's curriculum) -- it's kind of an amazing book, all 526 pages of it. Why, it even advises you to "study the principles of art in relation to merchandise," because "as a salesperson, buyer, or consumer you will make a very serious mistake if you fail to consider goods from an artistic point of view. Good should not only be suited to your needs, durable, and honestly priced, but they should be works of art in their own way." Go ahead -- tell me the world wouldn't be a better place if everybody had learned *that* in school.

Title: Consumer Goods: How to Know and Use Them

Author: Reich, Edward, and Carlton John Siegler

Categories: History: U.S.,

Edition: Unstated edition

Publisher: New York, American Book Company: (c.1937)

ISBN Number: NO

Binding: Hardcover

Book Condition: Very Good+

Seller ID: 18650

Keywords: Merchandising Salesmanship Manufacturing Consumer Affairs