Tijuana Shopping News - issue of April 22, 1938

By: (Luna, Ruben D., owner and publisher)

Price: $250.00

Quantity: 1 available

Book Condition: Very Good


(bound with a single staple in the center of the spine) [age-browned and somewhat fragile due to cheap pulp paper, but otherwise in quite nice shape, with just one little tear at the rear hinge, and a diagonal section across the top corner of the front cover that's a little extra-browned]. (advertisements) 12-page advertising handout, touting the many excellent (and duty-free) bargains to be had by "Mr. Tourist" in the fine shopping emporia just over the border in Tijuana. Issued with "the approval of the Tijuana National Chamber of Commerce," the array of goods advertised in its pages runs the gamut: Oriental rugs, lounging robes, briar pipes, cashmere sweaters, French perfumes, German cameras, silk and rayon pajamas, Swiss watches, and more! The entire issue consists of advertisements, except for the editorial/advisory matter (explaining, among other things, the $100 limitation on goods to be taken back into the U.S.) which appears on the front page under the headline "Tijuana Offers the Best Merchandise," and promises that the reader/shopper will find in the city "a veritable Exposition of articles from all parts of the world which can be obtained at prices astoundingly low." There are large ads for Mexicali Beer (advising the buyer to accept no imitations, and to "have bottles opened in your presence"), a bookstore called "Cultura" (offering "Spanish translations of the best foreign writers"), the Original Caesar's Cafe and Restaurant, and of course a couple of marriage and divorce bureaus. An ephemeral publication if there ever was one (and the survival of a never-been-folded example is all the more remarkable); an OCLC search turns up absolutely nothing, although it's entirely possible that there are special collections holdings, in Mexico or elsewhere, of this publication. But I wouldn't bet my last tamale on it.

Title: Tijuana Shopping News - issue of April 22, 1938

Author: (Luna, Ruben D., owner and publisher)

Categories: *RECENT LISTINGS,

Edition: (Number 159th)

Publisher: Tijuana, Baja California, Mexico, Ruben D. Luna: 1938

Binding: Stapled wraps

Book Condition: Very Good

Seller ID: 22890

Keywords: Mexico Mexican Culture Advertising Tijuana