By: Reich, Edward, and Carlton John Siegler
New York, American Book Company: (c.1937)
Edition: Unstated edition
Seller ID: 18650
Condition: Very Good+
(pictorial cloth; no dust jacket) [good sound book, minor spotting to fore-edge, discoloration in gutters]. (B&W photographs, drawings, tables, charts, etc.) An amazingly comprehensive guide to all kinds of things that Mr. and Mrs. Consumer (depicted in an amusing collage that serves as the book's frontispiece) might be persuaded to buy, whether they actually needed them or not. The purpose of the book (put together, let's note, by two members of the Merchandising Department of Newtown High School in NYC) was not merely to help young folks become well-informed and efficient consumers, howeve... View More...