Publisher:
New York, Waltwin Publishing Company: 1937
(no dust jacket, probably as issued) [minimal shelfwear, mild browning at page edges, some scuffing/rubbing to pictorial covers, faint soiling at fore-edge]. (B&W/color photos, drawings) "The first issue of a manual designed to help the photo-lithographer with selling, production, and management." Profusely illustrated, including many examples of color litho advertisements.
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